Visual identity · 2023
Diego Gregório Advocacia
Sober and sophisticated visual identity for a law firm serving medium and large companies. The project relied on serif typography, a discreet monogram and a dark palette to convey authority and trust.
Objectives
- Convey credibility, discretion and seniority
- Stand apart from traditional competitors
- Standardize institutional communication and proposals
Key deliverables
Sober monogram
Stationery and proposals
Institutional brand manual
Results & KPIs
Impacto — visão comparativa
Proposal conversion
+35%
new institutional template
Perceived seniority
+58%
qualitative client survey
Document consistency
100%
standardized proposals and emails
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesScattered institutional communication, proposals without visual pattern and amateur-looking presentations.
Sober, sophisticated identity with a complete system of proposals, decks and digital signatures.
Services delivered
- Logo, monogram and institutional signature
- Full stationery and proposal template
- Email signature and institutional deck
- Brand manual
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