Brand project · 2023
Turkey Leg Brasil
Brand project for a food service operation inspired by the famous theme-park turkey legs. The identity combines original illustration, festive typography and a warm palette to spark appetite and evoke the street-food experience.
Objectives
- Create a memorable brand for point-of-sale and delivery
- Communicate flavor, generosity and fun at every touchpoint
- Establish visual standards for packaging and menus
Key deliverables
Original illustrated mascot
Full delivery packaging
Printed menu and POS
Results & KPIs
Impacto — visão comparativa
First-month sales
+120%
vs. initial forecast
Organic shares
8.5k
first 60 days
Repurchase
47%
customers returning within 30 days
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesBrand-new operation without visual identity, generic packaging and no differentiation on delivery.
Festive brand with its own mascot, memorable packaging and an experience that pops out of the delivery bag.
Services delivered
- Naming, logo and illustrated mascot
- Palette, type and supporting graphics
- Packaging, napkins and delivery bags
- Printed menu and POS materials
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